Emerging Fashion Entrepreneurs
Cohort 1
Introduction
This category is targeted at up-and-coming youth entrepreneurs with emerging fashion brands in the fashion industry. Specifically, the participants must meet the following criteria:
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Must be youth between the ages of 18-35
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Must be a fashion designer: must have a qualification in fashion design OR professional experience as a fashion designer or related field.
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Running a business for a period not exceeding 5 years.
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Have a business plan and/or a proof of concept ready even in an early phase.
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Must be willing to actively engage in all stages of the program and participate in all hosted events.
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If a company, the applicant must hold more than 50% equity
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Must submit all documents as per competition rules
Cohort 1
Participants Profiles:
Alice & Theresa Jonas
Founders of Ali and Tess Studio
Twin sisters Alice and Theresa Jonas co-founded Ali and Tess Studio, a fashion brand blending streetwear and ready-to-wear with a bold, youthful edge. Based in Francistown, they focus on creating versatile, eco-friendly collections that empower diverse customers to embrace their individuality. Ali and Tess Studio is known for its innovative seasonal designs and strong presence on social media, driven by a commitment to inclusivity and sustainable fashion.
Ame Elizabeth Ngazimbi
Founder of Ame
Ame Ngazimbi is the founder of Ame, a ready-to-wear and haute couture brand specializing in trend-driven, sustainable fashion. Focused on young women, Ame delivers stylish, affordable pieces while championing ethical production and eco-friendly packaging. Each garment reflects a balance of modern aesthetics and conscious values.
Trudy Bakwena
Founder of Tru'D Creationz
Trudy Bakwena is the visionary behind Tru'D Creationz, a brand that fuses African heritage with bold, contemporary style. Founded in 2019, Tru'D is dedicated to crafting sustainable, bespoke garments that celebrate identity and culture. Each piece is a reflection of Trudy’s passion for authenticity, created through low-waste practices and local sourcing.
Vetavi Marenga
Founder of Mariches Tailor Shop
Vetavi Marenga leads Mariches, a Maun-based brand inspired by Botswana’s safari culture and traditional attire. Known for sustainable safari couture, Vetavi creates unique garments using natural materials like cotton and mokola leaves. Her designs cater to both locals and tourists seeking quality, eco-conscious fashion with cultural significance.
Shanice Maposa
Founder of Calufia
Shanice Maposa founded Calufia, a sustainable luxury brand offering bold, elegant designs for Gen Z professionals. With a focus on eco-conscious fashion, Shanice manages all aspects of the brand, creating in-house collections that blend creativity, modern aesthetics, and environmental integrity.
Thabiso Makwate
Founder of Bello Designs
Thabiso Makwate is the founder of Bello Designs, a brand specializing in custom garments for weddings, graduations, and special events. Known for attention to detail and timely delivery, Bello Designs has gained local and international recognition, including participation in global fashion weeks and mentorship programs.
Thapelo Mokgethi
Founder of Seloba Creations
Thapelo Mokgethi created Seloba Creations, a brand focused on pageantry gowns, birthday dresses, and custom designs inspired by client desires. Based in Gaborone, Seloba Creations stands out for its dedication to client satisfaction, quality craftsmanship, and strong presence in the local fashion show circuit.
Thatayaone Modiitsane
Founder of Diary34
Thatayaone Modiitsane is the founder of Diary34, a brand rooted in legacy, empowerment, and cultural pride. Inspired by her grandmother, Diary34 offers timeless, purpose-driven fashion for women who embrace strength and tradition. Each piece tells a story, blending heritage with modern style.
Thato Connie Wilson
Founder of Thato Wilson
Thato Connie Wilson is the creative behind Thato Wilson, a modern fashion brand known for stylish, statement pieces. With a focus on contemporary design, Thato creates garments that are both fashionable and functional, catering to bold individuals who value personal expression through clothing.
Shadi Kelebogile Ramathomane
Founder of Mosadi Collective
Shadi Ramathomane leads Mosadi Collective, a brand celebrating modest, handcrafted fashion rooted in Botswana’s cultural heritage. Inspired by her family’s seamstress legacy, Mosadi designs glamorous garments for confident women who seek both tradition and elegance in every piece.
Olaotse Ontlametse Mereyabone
Founder of Apphia Creations
Olaotse Mereyabone leads Apphia Creations, a fashion brand blending modern trends with timeless elegance. Known for bespoke tailoring and detailed craftsmanship, Apphia Creations offers custom pieces that reflect each client’s individuality. Based in Gaborone, Olaotse focuses on creating garments that are stylish, comfortable, and made with care.
Poifo Masena
Founder of Golden Allure
Poifo Masena founded Golden Allure, a premium fashion brand celebrating African heritage with modern elegance. With a focus on sustainable materials and refined luxury, Golden Allure creates timeless pieces that empower clients to express their style confidently. Poifo also offers a dress hire service, making high-end fashion more accessible.
Ratanang Motsumi
Founder of Rata Fashion
Ratanang Motsumi is the heart behind Rata Fashion, a brand rooted in love, unity, and self-expression. Offering affordable, stylish women’s wear, Rata Fashion stands out for its inclusive approach and community-driven values. Each piece reflects Ratanang’s belief that fashion can bring people together and celebrate individuality.
Neo Karolo Maretlwaneng
Founder of Mood Craft Design
Neo Maretlwaneng founded Mood Craft, a brand inspired by African creativity and handcrafted excellence. Based in Maun, Mood Craft creates unique, high-quality designs that reflect both cultural identity and modern style. Neo’s passion for textiles and interior décor drives her to innovate with every collection.
Koketso Ofhentse
Founder of Hotyle Designs
Koketso Ofhentse is the founder of Hotyle Designs, a bold fashion label influenced by emotion, nature, and art. Each piece is crafted to connect the wearer to their authentic self, offering clothing suited for both everyday wear and special occasions. Hotyle Designs is built on passion, individuality, and versatility.
Lerang Eden Keabile
Founder of La_Letsatsi Creations
Lerang Keabile leads La_Letsatsi Creations, a women’s wear brand known for minimalist, culturally rich designs. Inspired by Botswana’s landscapes and traditions, La_Letsatsi offers custom and ready-to-wear garments that blend modern elegance with heritage. The brand is committed to quality, client satisfaction, and sustainability.
Angela Menyatso
Founder of Mose Studio
Angela Menyatso founded Mose Studio, a mid-luxury brand that empowers self-expression through fashion. With daring designs and vibrant energy, Mose Studio invites clients to embrace their uniqueness. Rooted in creativity, freedom, and sustainability, Angela’s work is a bold statement of authenticity.
Becky Kearoma Mlilo
Founder of Fashion Adventure
Becky Mlilo’s Fashion Adventure is a journey of creativity, bold styles, and storytelling. Each piece is wearable art, crafted with passion and purpose. From consultations to final fittings, Becky offers a personalized fashion experience, making sure every design brings confidence, dignity, and comfort.
Betty Jackson
Founder of Angelina Bella Couture
Betty Jackson is the designer behind Angelina Bella Couture, a brand offering timeless, statement fashion. Focused on luxury, craftsmanship, and individuality, Betty creates exclusive pieces for fashion-forward professionals. Known for her meticulous attention to detail, she brings elegance and sophistication to every garment.